Haut Drops Launch Shoot
Art Direction & Styling: Kelly Barden
Photography: Jenna Murray of Spilled Milk Creative
Limited edition beauty collabs led by the internet’s most viral trends.
For the launch of TikTok Shop beauty retailer, Haut Drops, I art directed and styled a product lifestyle shoot featuring viral brands included in the drop. With limited budget and a tight turnaround, I pulled our local NYC team members to model, sourcing props and clothing that referenced viral TikTok trends (#mobwife, #coquette, etc.) at the intersection of girl-world nostalgia.
