Your beauty roman empire starts here.

As Creative Director, I hired and worked in close collaboration with brand consultants, designers, and graphic artists to establish the visual and brand identity for the the launch of our first-of-its-kind, TikTok Shop retailer, Haut Drops.

I worked closely with London-based designer, Sofia Pusa to generate our logo, typography, and color palette while establishing the brand’s visual guidelines. Together, we aligned on the color palette, leaning into bright and pastel hues that evoked early Y2K nostalgia, and playing with iridescent moving textures where possible.

I collaborated with our operations team to ensure our limited-edition mini backpack (and packaging), was brought to life in a way that faithfully honored the brand.

I oversaw and managed our web development contractors to execute our landing page, providing art direction, and overseeing all site copy and messaging.