Creative Strategy & Video Editing
Original Brand Video
Paris Hilton Fragrances
I led the creative strategy for the paid media launch of Paris Hilton Fragrances on TikTok, repurposing existing brand videos to generate conversion-driving content that would feel native to the platform.
Remixed for TikTok
Sliving is Giving
Using the brand’s high production videos featuring the legendary icon, we added Paris Hilton’s songs paired with seasonal, trending message, speech to text audio, and trending sounds.